Innovation inside and outside the sport


In the first three reports in this series on innovations in the World Cups we talked about the technologies applied in soccer, in the stadiums, and in the cities where the games take place. But innovation is not only this, several players of the World Cup teams have invested in innovation and technology companies.
The player of the Brazilian national team, who excited the fans with his goal against Switzerland in the cup, Carlos Henrique Casemiro does not focus only on soccer, Casemiro is also the founder of Case Esports, a team of the game Counter-Strike: Global Offensive. The player saw the opportunity to innovate and invest in E-Sports, which with the technological advance, has gained space with professional competitions and large investments.

Richarlison de Andrade, the famous pigeon, besides playing soccer and speaking English, the Brazilian team player invests in startups that use Artificial Intelligence. The first startup he invested in was Horizm, of digital assets for global sports and entertainment industries. The startup uses artificial intelligence to do a more effective marketing of these companies related to sports. He also invested in Olocip, a platform that uses AI technology to identify what skills athletes should improve. Richarlison is also a partner in Lanistar, a Fintech, a model of technologies that seek to improve and automate the delivery and use of financial services.

Outside the Brazilian team, other players such as Lionel Messi, Cristiano Ronaldo, Robert Lewandowski invest in several startups and also have innovative companies. This shows that startups, innovation, and technology are very present in the lives of players, and not only when they are on the field.If you dream of, like these players, investing or building your own startup, the Cilla Tech Park is here to help you in this process.

The Technological Park of Guarapuava connects you and your idea with the incubators of Guarapuava, bringing you closer to investors and potential customers, because we bet on entrepreneurship and regional development through innovation, and we also believe that this way we provide society with better futures.

In the next Cup we hope to talk about the innovations in the championship and the coverage of the celebration of the hexa (Brazilian Championship).

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