One of the roles of the technology park is to connect companies and people in the search to solve problems and meet the diverse demands of the ecosystem. This time we connected 4you Marketing Gastronomy, a resident of Cilla Tech Park who provides marketing consultancy, for the creation of the visual identity of the symposium that will be held by the Institute for Cancer Research in Guarapuava (Ipec), in partnership with the Genome Valley, the Federal University of Paraná (UFPR), the CAPES PrInt Program and the Midwestern State University (Unicentro).
4you was created earlier this year and is founded by Matheus Buongermino and Felipe Penteado. Although they are focused on content production in the food industry, they accepted the challenge of creating a visual identity for a medical event in two weeks. The challenge was met with praise from the organizers.
During the elaboration of the logo, the Ipec, CTP, and 4you teams talked about the message that would be transmitted. “We did a very elaborate briefing with them (Ipec researchers), they told me everything they wanted, brand wishes, color issues, typography, what they wanted from the event itself, the event’s goal, and we were able to synthesize it into a very interesting identity”, said Matheus Buongermino, co-founder of 4you.
4you will continue to assist the team of the 1st Precision Medicine Symposium of the Genome Valley, which will be held on March 21st and 22nd at the Cidade dos Lagos Event Center. The event aims to foster the exchange of scientific knowledge and promote discussion about Precision Medicine, from different perspectives, through lectures and round tables.
Cilla Tech Park believes that by working together and creating opportunities, we provide development and better futures for society.
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